Are pricing practices meeting our needs?
Supporting corporate goals?
Effective?
Efficient?
What accounts for the results? (Performance drivers)
Basic Pricing Approach?
Implementation?
What are the opportunities?
Segmentatiom, price discipline, pricing strategies... |
How can pricing be designed to:
Support corporate objectives
Capture opportunities
What options are available?
- Pricing
- Processes
- Organization
What changes are needed to support the options?
- Pricing approaches, tactics, processes
- Supports |
How should the recommendations be implemented?
- Process changes
- What needs to be observed/ measured/ responded to on an ongoing basis
- Information transfer mechanisms to ensure this happens |
