Articles
Pricing Ideas- Thinking Out of the Box
Contextual Product Pricing
Game Theory
Game Theory 2
Pricing in a World of Chaos
Smarten-Up, You SELL Service in Canada, Not Price!
Will Electronic Pricing Create the Most efficient Market of Them All?
Optimum Dynamic Pricing has application beyond the airlines industry
Discounts
Price Discounts
Everyday Low Pricing
Where to Focus? List prices or Discounts?
Competition-Based Pricing
Using Creative pricing for Competitive Advantage
The Slippery Slope of Price Competition
Bundling to Reduce Customer Churn and Erect Competitive Barriers
Three Strategies for Responding to Price Competition without Cutting Prices
Pricing Leadership
Knowing when Price Followship is the Better Strategy
Price Leader or Price Follower? Each has its Merits
Responding to Competition with Strategic Pricing
General Pricing Strategies
Responding to Penetration Pricing in Turbulent Markets
Dressing to the Nines: A Pricing Dilemma
Integrity Pricing: Manufacturing Trust
Over-Deliver & Under-price: How Much is Too Much?
Dealing with Price Discretion
Low Price Strategies: How to Respond
Loyalty Programs: A defense against new competitors
No Haggle, No Hassle Pricing
Top 10 Pricing Lies
Using Loyalty Programs to Improve Pricing Performance
Price Discretion – Myth and Reality
Pricing in a Dynamic Environment
Pricing in Uncertain Times
Purchasing Group Pressure: Turning Pricing Issues into Opportunities
Successful Price promotions Require an Understanding of Customer Value
The Paradox of Pricing
Pricing of Innovations, New Offerings
Capturing the Value of Technical Innovation
Value Based Pricing for a New Product Innovation
Pricing New Product Innovations
Pricing Analysis, Techniques
The use of Analytics in Pricing
The Use of Qualitative Analysis in Pricing
Pricing Research is Not About Price
The Effectiveness of Strategic or Tactical Decision-Making
May I have 45 minutes of your Time?
Measuring the Impact of Price Promotions
Monadic Testing Revisited
Beyond Standard Conjoint Analysis
Pricing Implementation
Making Sure the Sales Force Gets the Right Price
Pricing Experts
A New Question for All Managers
Can You explain Your Prices? The Case for a Pricing Audit
How does Pricing Management Stack up in your Organization? Find out here!
Implementing Significant Changes in Pricing Practices
The Pricing Decision: Who Makes It and Who Makes it Work?
Pricing Strategy Implementation: 10 Pitfalls to Avoid
The Pricing Czar vs. The Institutional Pricing Strategy
INDUSTRY SPECIFIC PRICING
Applications/ software:
IT Pricing
Cognos Fights Back
Gateway Incorporated
Software Pricing- Measuring Value
Software Pricing- The Pressure is On
Consumer (General):
Mt. Pleasant Cemeteries: A successful shift to a value focus
Finance:
Developing a Customer Focused Banking Experience
Managing 100 Basis Points: The Banking Dilemma
Internet/e-Commerce:
Search Engine Goto.com finds Phenomenal Revenue Growth
e-Commerce, A pricing Challenge
Not-for-Profit:
Value Based Pricing for “Not for Profit” Corporations
Pharmaceuticals:
Can you Capture & Value the Price of Speed? Outsourcing for drug Development & Manufacturing
Diagnosing the Price for a New Drug: the pharmaceutical industry’s greatest challenge
Retail:
Surviving the Retail Squeeze
Energy/ Utilities:
Taking Charge of the Electricity Market- The age of an open electricity market
Shell’s Rotella T Oil Case
Other:
China Syndrome: Adapting to Culture, Pricing for Value
The Flexible Packaging Industry: Lessons from the 1990 Recession
